Influence
The Psychology of Persuasion, Revised Edition
Robert B. Cialdini (Author)
in Motivation
Created by
SmartlyIQ
About this Book
Influence by Robert B. Cialdini is a groundbreaking book that explores the principles of persuasion and explains how they can be used ethically in various situations. Drawing from extensive research in psychology, Cialdini identifies six fundamental principles of influence: reciprocity, consistency, social proof, authority, liking, and scarcity. He delves into these principles, providing real-life examples and anecdotes to illustrate how they operate in our daily lives, from sales and marketing to personal relationships and negotiations. Cialdini also highlights the power of understanding these principles to protect oneself from manipulative tactics. Influence is a thought-provoking and insightful book that offers valuable insights into the psychology behind persuasion, equipping readers with the knowledge they need to navigate the influence landscape effectively.
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Book Insights
7 Parts
Overview
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Reciprocation
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Consistency and Commitment
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Social Proof
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Liking
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Authority
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Scarcity
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